In a market without strict regulations concerning the meaning of the word natural, The Natural Products Association (NPA) strove to give concerned consumers some guidelines. Now, following its two-year old natural standard certification program, the NPA has announced that it has certified more than 300 natural personal care products.
 
Under the NPA’s program, to merit bearing the seal, products must follow strict guidelines set by the association. Products must be made up of at least 95% natural ingredients—meaning they must come from a renewable or plentiful source found in nature (flora, fauna, mineral). NPA also certifies ingredients as natural.
 
Certified companies include Aubrey Organics, Baby’s Bliss, Burt’s Bees, Naturals by Lauren Hutton, Noah’s Naturals, Organique by Himalaya, W.S. Badger Company, wet n wild Natural Blend and Yes To Carrots.